The Joy to Lead Podcast

Leveraging Speaking to Scale Your Business with Jessica Rasdall

March 31, 2020 Kaylan Thompson
The Joy to Lead Podcast
Leveraging Speaking to Scale Your Business with Jessica Rasdall
Chapters
The Joy to Lead Podcast
Leveraging Speaking to Scale Your Business with Jessica Rasdall
Mar 31, 2020
Kaylan Thompson

As business owners, CEOs and the visionaries of our companies, it’s important for us to identify our own growth roles as we make hires and build our teams. Often, for many of us this means we’re able to step into a more lucrative and visible role as the face of our company. 

In doing so, speaking is one of the number one ways to accelerate our company’s growth, widen the net we cast for our visibility, and radiate the impact our business has on the world.

Jessica shares her deep and powerful message of how she overcome intense and turbulent personal challenges and she answers all the questions I could ever ask about how to discover our own message and share it with the world.

Full shownotes are at www.joytolead.com/jessica-rasdall

POWERFUL QUOTES FROM JESSICA RASDALL

“When we start to shift our focus on the difference we’re making and less on how it’s being received, it becomes so much easier.”

“The only story that matters is the one your audience needs to hear. If we don’t start with the question of ‘what do they need from me,’ you’re going to tell the wrong story.”

“Most of the frustration from speaking is not because your presentation isn’t great. It’s because you’re not leveraging it the way your business needs you to leverage it.”

“You feel like you’re talking to everybody, but from the stage you only need to talk to one person. When you can focus on the one person you’re meant to impact, it’s so much more impactful.”

“If you’ve ever sat in the audience and thought, ‘I’m meant to be up there,’ you probably should!”

Connect with Jessica Rasdall

Listen to the Speak to Scale Podcast

Meet Jessica on her website

Learn about Jessica’s Speaking Strategy Academy

Download your free Speak to Scale Roadmap: Your blueprint for scaling your business from the stage

Show Notes Transcript

As business owners, CEOs and the visionaries of our companies, it’s important for us to identify our own growth roles as we make hires and build our teams. Often, for many of us this means we’re able to step into a more lucrative and visible role as the face of our company. 

In doing so, speaking is one of the number one ways to accelerate our company’s growth, widen the net we cast for our visibility, and radiate the impact our business has on the world.

Jessica shares her deep and powerful message of how she overcome intense and turbulent personal challenges and she answers all the questions I could ever ask about how to discover our own message and share it with the world.

Full shownotes are at www.joytolead.com/jessica-rasdall

POWERFUL QUOTES FROM JESSICA RASDALL

“When we start to shift our focus on the difference we’re making and less on how it’s being received, it becomes so much easier.”

“The only story that matters is the one your audience needs to hear. If we don’t start with the question of ‘what do they need from me,’ you’re going to tell the wrong story.”

“Most of the frustration from speaking is not because your presentation isn’t great. It’s because you’re not leveraging it the way your business needs you to leverage it.”

“You feel like you’re talking to everybody, but from the stage you only need to talk to one person. When you can focus on the one person you’re meant to impact, it’s so much more impactful.”

“If you’ve ever sat in the audience and thought, ‘I’m meant to be up there,’ you probably should!”

Connect with Jessica Rasdall

Listen to the Speak to Scale Podcast

Meet Jessica on her website

Learn about Jessica’s Speaking Strategy Academy

Download your free Speak to Scale Roadmap: Your blueprint for scaling your business from the stage

spk_0:   0:00
you're listening to the Joint A lead podcast. Episode 16 Today on the Show I Have Jessica Razzle. She's a motivational speaker, bestselling author, public speaking strategist and the host of the Speak to Scales. Podcast I. This is where you heard her first, and I knew I had to have her on the show. She partners with small business owners to craft stories and presentations that connect with their audience and convert from the stage. She shared her story of turning her mess into a message for nearly 14 years, and she's been featured on major international media outlets like A. B. C's 2020 Katie Couric, The Guardian, MTV, Netflix and so Much More Guys. She answers all the questions you could ever have about speaking I know because I asked them all in this episode, we cover everything from how to know if speaking is a right fit for you and what to do and how to prepare your business to scale using speaking. So if you're in a season where you are starting to scale your business and you're stepping into a deeper role of visibility in your business, you have got to tune in

spk_1:   1:12
Wait I think we can all agree that growing our business alone is pretty dang hard. But here's the bright side way. Don't have to go. Welcome to the joy to lead podcast. Where were all about rising up the next generation of leaders and building teams of purpose in the world? Change. My name is Carolyn Thompson, leadership and team building coach for entrepreneurs like you. Each week we meet with business leaders to bring you life giving strategies and encouragement to help you grow your team, scale your business and step into the leadership role that you were created for. So warm up that cup of coffee for the second or third time and let's dive into today's episode.

spk_0:   2:07
Hi friend. So today's episode is brought to you by my free course. Give yourself a promotion. You've been solo hustling this thing way too long. I've got just the thing for you. If you are stuck in the solo hustle cycle, always striving to step out from under the weight of overwhelming your business and you need to invite consistent support. I got just the thing. I'd love to give you access to my free course. Give yourself a promotion in this five module course, you'll make a plan for the future of your business and career by stepping deeper into your strengths, mapping out your role to profitability, a CEO and mapping out a strategy to bring on your first hire. So if you are ready to give yourself a promotion and bring on support to help carry the weight in your business, head over to www dot joy to lead dot com BACKSLASH Course. Put in your info and check your email. Make sure you check your spam because sometimes Gmail likes to stuff my emails into spam or junk. Come on, Gmail. Get with the program and move that email over to your inbox. And once you D'oh, head inside and access the course, I can't wait to see you there. Hey, guys, thank you so much for tuning into the joy to lead podcast today on the show. I have a Jessica razzle, and I'm so excited to meet with you today. Thank you so much for gifting us with your time today. No, thank you so much for having me. I'm so excited to chat. Same tell us a little bit about you about what you d'oh and why you're here in the space. I am a public speaking strategist for entrepreneurs, So I work with business owners, entrepreneurs, small business owners, pretty much anybody who serves a client or customer to really figure out what their core messaging is and how to get in front of the right people. Most of my clients have been in business for a while. They know their P people really well, and they just want to impact and serve them in a bigger way. So I help my clients leverage the stage and leverage speaking as a way to not only impact their audiences on a deeper level but also scale their businesses. I love it. So let's talk about speaking and finding our message as well. What is your story in your message, and how have you gone through your own evolution? Thio, discover it and share it. Speaking is not something that I ever wanted to dio. I just for disclaimer here. If anybody listening like what I don't want to speak, I'm an introvert. So am I. I am a hard I N f J bigtime introvert, the same e I always left but I'm like I'm in for all the personality nerds like I'm in any Graham seven and I'm a high enough. Jace, I'm so excited to meet new people, but I'm not going to say hi like you have t o k o I get way too Jap, but I'm I'm not gonna make the first move. But also, I can wait a little bit. Yes. Um, so I never wanted to speak. It was never something that I didn't leave a corporate job and start my business. I don't have the story that most people have. I was a college freshman with all of the hopes and dreams for my future. I figured, you know, I would do what everybody says to do what everybody always does. I would go to college and get a degree. I go and get my masters and have some fancy corporate office until it was time to retire. But my freshman year of college, I threw it all away by making a decision and getting in the car with my best friend, who I known since I was five and when we should not have gotten into the car and I crashed the car five minutes from her dorm room, and because of my decisions, my best friend died in my passenger seat and I went from worrying about what was I gonna major in? Did I study enough for midterms, too? This blood is on my hands, and there's nothing I can do about it. I was now overnight, facing 10 and 1/2 to 15 years in prison for the death of my best friend, and I had no idea what to do next. There was, you know, you go through something traumatic like that and most of us myself included. You just want to make it go away. It doesn't feel riel. You're waking up every day. The whole grief process in itself is very strange. And it's not linear. It's up and down. And for me there was just something inside that was saying there was a reason I was still here, that there was a reason I made it out of the car because all science pointed to I should not have made it out of the car in full transparency. The only reason I did make it out of the car because of how short I am. If I had been in an inch taller, I likely would not have made it out of the car. Nothing made sense and my mind. I am very strategy driven and very black and white. I want to see the things and none of this added up. Yeah, but prom was coming up at the high school I had just graduated from, and something was saying that I needed to go talk to these kids. I need to share with them the decisions that I had made and what had happened and really be able to show them that this isn't something we read about in the newspapers. This isn't just something that's online. This is really life. And when we make choices, we have to face the consequences. So I went to deliver my very first presentation, and I was terrified. I had no idea what I was going to say, how it was gonna play out, but nothing happened that year. No kids got in trouble, there were no incidents and it was so well received, and I immediately felt like this is what I was supposed to be doing. There was a way for me to keep Laura's memory alive. There was a way for me to prevent other people from repeating my mistake and something that could make me feel like there was purpose in this terrible thing that I had done this terrible thing that had happened. So I set out on a personal mission and I started speaking everywhere anybody would have me all around the country. I invested my entire college savings because I knew this was something that was important to me. And in two years, I spoke to over 15,000 young adults. But I was tired. Yeah, I was really tired of waking up every day and wondering like what was gonna happen next and like this case looming over my head, I was facing D u I manslaughter charge with the possibility of 15 years in prison. And I was going out publicly, saying I did this Not exactly like what your attorney advises, by the way. But I didn't care, like none of the logical things matter to me, because in my gut I knew I was supposed to do this, and I walked into the courtroom one day and basically told the judge, I can't I'm ready. I'm just ready to go. I'm done. I don't want to do this anymore. I don't wanna wake up wondering. And he sentenced me to four years in prison, followed by two years probation. Which was how much time I was supposed to spend in college, right? How much time most people were preparing for their future lives and I was not. And you know, this big curveball, this big twist. And when I came home, it was time to rebuild my life there. That's like, Ah, whole nother beast in itself. But all of these roadblocks kept coming back coming up to get in the way because all I wanted to do was shove it all back together and make it work. I wanted to pick up right where I left off, and that's what we do. And something goes wrong when we break something. When we drop a piece of glass, we want so bad to pick up the pieces and put them all back together the way they used to be. And it's not possible. There's always gonna be something missing, something chipped. We have been changed permanently. And it wasn't until I realized I couldn't put it back the way they used to be. But I could create something new from these pieces that it all started to click. I started working with entrepreneurs to help them craft their stories, because if there was one thing that I've gotten really good at over these years was figuring out how to share a difficult story in a way that still protects your heart but connect with your audience and can make a difference. And in this world of social media and digital presence and wanting to be authentic and connect with people, it's hard to find that balance of how much do we share and what's too much. So that's where I started my journey until I went to my very first industry conference and this thing that I've been doing for a decade, speaking like we're all just way too close to our gifts, and I didn't realize that that was beneficial to other people. I just assumed, you know, like the's when I was new to the online space, so I'd been speaking for a decade. But I was new to the online space and in my mind oh, you know, we're own worst enemy and comparison itis Israel I looking at all these business owners like they have built these amazing businesses. Look what they're doing online. But they have no idea how to translate that to the stage. And, you know, first, all these feelings like, but who am I to help them? And I very quickly realized there was more here. There was more that I could do to make a bigger difference in this arena. So I started shifting gears a little bit. And today I get It's just such an honor to work with these business owners who are doing the incredible things that sometimes I can't even believe the impact their businesses make. But I get to help them take that thing and translate it to the stage so they conserve even more. People like to think that one little presentation at a high school has gotten me all the way to the working with people who are doing things that I can't even imagine. And I still have to pinch myself. That's amazing. And you know what astounds and just motivates me is you just shared your story, and I'd love to hear more about that and how getting our stories out helps us overcome the obstacle in that hurdle of fear. That is such a good point. Because it for anything like, the longer you think about it in dwell about it the scarier, the thing we go. Yeah, for me, like I disclaimer, I do not advise going through something super traumatic and then publicly sharing it all over the world and on international media outlets like I did. I don't advise that. But what I will say is, when I went to craft that first talk, I didn't just get up on that stage and share it. It's not how it happened. I wrote it. I wrote it all out. Word for word I shared it with my therapist, shared with my attorney, assured it with my parents and before I went up on the stage to speak. But what happened in that process of writing my story out was incredibly transformational. Because prior to that, I was consumed with these questions that I would never have an answer for. Why me? Why did I make it out of the car? And she didn't. Why am I still here? What if this had happened instead? What about that. Why did the accident happen? So many questions that I would never have an answer to. And they were driving me absolutely crazy. Like I was up all night long. These were not healthy things. But when I sat down to write my story, I now became the author. I became the narrator, and I was no longer asking questions. But I was stating facts. I was telling others what had happened, and that allowed me to take control of my story, to get to tell the story line instead of feeling like I was a victim in it. Um, I now got to say, what happened? I got to take responsibility for my part in it. I got to take accountability for what happened, and that allowed me to grieve and process in a way that I never would have imagined. I did not go into speaking, thinking this is gonna help me heal. But it was absolutely a byproduct of crafting my own story. So if you're somebody who's thinking you want to speak, you have a difficult story. You don't know how to get through that. The first thing you need to do is write it out to craft this thing in shirt with people around you. Because once it's on paper, then you can go through and ask yourself the questions of Does this detail distract or add value to the message I'm trying to share? You know, is this a piece that I can keep to myself because there's so much we need to say and get out? But if you can do that on paper and then edit before you share your gonna protect your heart a whole lot more than getting up and verbally processing on a stage, Yeah, so true. So what is the process for each of us to discover own stories? I mean, I know we all have a story in a message within us, even if we if it's not majorly transformational or traumatic, Um, I think a lot of us we aren't even our eyes aren't even open to the stories that are within us. What are some steps that we can start taking to highlight them and speak those out? I love this question so much, just my nerdy brain gets all excited. So I think the biggest mistake we make when we're working on stories is we immediately think it has to be this big dramatic tear fest story, and I hope and pray that you do not have a story like me. If you do, please get some help. Will you craft it because there are things you need to keep to yourself and just protect your heart. But most of us don't have those kinds of stories, and that's a good thing. In fact, when I first got into the business side of things, I was so terrified that nobody would ever be able to relate to me, that nobody would take me seriously, that nobody would hire me, that nobody would connect with me because my story was so isolating and all I wanted was a story that was I got tired of my corporate job and I quit and I went out on my own. And now I get to work with people I love. I wanted that story so bad. So while if you were sitting there feeling like you do not have a story to share, you have the most relatable story you could ever think about. But we when we think about stories we get really our ego comes into things, and I'm not pointing fingers at you are saying anything back, but all of us are. Ego gets in the way and we tend to look at the story from what do I have to say, What I have to share? What's important. I want you to flip that around because the only story that matters is the one your audience needs to hear. And if we don't start with the question of what do they need for me, you're going to tell the wrong story or you could tell the wrong story. So for you, if you're telling a story that is more personal in the very beginning, When I first started speaking that very first talk, the question was, What do these high school students need me to say in order for them not to do what I did? It wasn't what do I want to tell them? It was, What do they need to hear from me in order to get this result? But maybe today in a more business setting, it's what is a business owner need to hear from me in order to believe that speaking can transform their business and I'm not going to tell the story of my accident. That's not gonna be relatable here. I'm gonna tell the story of my customers of my clients, of our students who are scaling their businesses who were moving from one on 1 to 1 too many who are adding new revenue streams Who are, you know, raising funds for causes. Those were the stories that I'm going to tell. So my question to you is not what story is most important to you, but what story is most important to your audience and what's gonna help get them where they're trying to go? Who and how do we start getting a feel for what? That ISS. It's almost like the chicken and the egg, because you don't you don't have a community until you start speaking. But you also, once you have a community, you need to speak to them. So where do you start in that whole cycle? That is such a good question. So let's say that you don't have you're just starting out right now. You don't have a naughty inst. Maybe you don't even have anybody you've served yet. You don't You haven't spoken to people you have no feedback to run off of. I want you to envision, Like, who is it that you feel called to serve? You want to impact to or the clients you wanna work with who is tthe e audience? You want to get out there and speak to who is it that you want to inspire whatever this looks like for you? And for most of us, that person is us. A few years ago, Yeah, most of us are serving our former Selves. That's so true. And is that to you, that's even better, Because then you can ask, What did I need? What did I need when I was in that season? So if most of us are in a position where our clients or customers or the people were speaking to from the stage are us? Ah, few years ago in a prior season. And if that's the case, it's very easy for you know exactly what you needed to hear when you were in the thick of it when you were in the trenches, when you were trying to figure this thing out. What do you wish somebody would have said to you? What light at the tunnel did you need to see? And that's gonna help you figure out what part of your story you can focus on. If you're somebody who already has an existing client base, maybe you are already speaking at places or you're working with consumers. You have a social media following. Whatever happens to look like for your life, you can just ask them. The easiest thing you could do is ask them just you can throw up or you can do it. Right now you can go on to instagram and throw up one of those question boxes and ask them what they're struggling with. And guess what? Now you can go through your whole life in your business and started. Think about what experiences do I have that are parallel this. What messages can I share? What words of hope can I give them, rather than trying to say, Look, what's most interesting about me? Or what's the most dramatic story I have that maybe the story you need to share, but for a lot of us, it's not. And so many of the listeners here in this community they're heading into a season of hiring and they're going to be expanding their own role to make it more lucrative. And one of the things that I always coach my clients is thio deep in your visibility. Now that you are having help and support, come on to your team. You need to get deeper out there and become more of the face of your business. So I love to hear from you. How is speaking a great way to do that. But also, how do you know if if speaking is right for you? Is it for everybody? How can you tell if it's for you or not? Oh my God, I love this so much because I am a firm believer that speaking is not one size fits all at all. It's not for everybody. And do I think that everybody can strengthen their speaking skill set in their own way? 100%. But does everybody need to be on the main stage in front of 5000 people? Absolutely not. In our I believe that's be strengthening your speaking skill set strengthens strengthens your communication skills. It allows you to understand how to effectively talk to your consumer how to effectively lead your team and cast a vision for what's to come, how to really be the face of the company and drive the ship. But if you don't know how to communicate that part effectively, things kind of start to fall apart. So my I'm a firm believer in figuring out where speaking fits into your life into your business. So I'm not very creative when it comes to names. So I have named these categories 12 and 31 is not better than the other. I just don't come up with names well. But the first tape of speaking I refer to as like Tier One speaking. And this is really when your goal is to build credibility, meaning that you were at a season where maybe you don't have any products air service is, or things that you can dollars that beacon be exchanged right now. But you're planning to do that over the next year. Maybe you're planning to launch a podcast. You're planning to write a book you're planning to launch, of course, but right now it's most important for you. Is people seeing you as the thought leader in your subject matter? This type of speaking is really meant for you to get out there and get people seeing you in that light, getting on other people's podcast, showing up on live streams, going to networking events and giving presentations. But when you're in this area, it's really important to make sure that you are paying attention to the numbers, that you're not spending money because you're not necessarily going to be able to make it back and measure an R o I. This is for really just raising awareness, and a lot of people get stuck. Here is where we see we get that faux mo comes up, and we feel like there's a great opportunity for exposure. But you can't measure our ally of exposure, so we have to make sure that that is being limited in the best place to do that, if you're in that season, is doing it virtually or doing it close to home so you don't have to travel. The second section is tear to. This would mean that you're really focused on speaking to get conversions. You have, ah, book to sell. You have a course to put people until you have a coaching program to get butts in seeds. But for you, it's most important Is paying attention to who you're talking Thio? Because you could give the most amazing presentation. But if it's not in front of your ideal clients, they're not going to move into that offer. So I'm like in the 3rd 1 is more of just like motivational speaking. It's a source of revenue. You're getting paid upfront to go speak. Most of us fall in, took a tier one or two, and it's really important to understand how each opportunity impacts your business. So you know how to approach it. Because most of the frustration from speaking or most of the feeling like we're not doing a good job or not doing enough is not because your presentation isn't great, but because you're not leveraging it the way your business needs you to leverage it. That is so good. I'm even like envisioning like my content plan for the year, and I'm okay for a few months. I'll focus on Tier one, and then when I'm in launch mode, I'll scale it up to tear to. I'm gonna go crazy, and eventually I'd love to be running into your three Yes and isn't that you can't double back and forth just like that like I do two and three hidden. But they're very different for me, right? Look, and I know that I don't And I also helped me plan my calendar for the year. So if I said yes, for example, I have, ah, big tear to presentation this summer, I No, I don't. I don't want to invest in any other speaking as a marketing activity in that season of the year because that's just gonna be a lot of money out the door. Not that it's not coming back. I know my numbers. It's coming back. But I like to be space those things out so that it's not this big influx of money out and money in or we're not. Um, I like to keep things more consistent. If if If If so you mentioned that you're an introvert urine I n f J. And I think I think I'm an introvert. Um, I've gone back and forth, but anyway, so many of us may be telling us, telling ourselves these lives that were not meant to speak because I'm an introvert or because fill in the blank where the characteristics of a speaker. How do we really know if we are meant to be on that stage? Oh, her on that podcast or whatever it is. I love this question so much, Um, first and foremost, I will say that feeling those hesitations or fears as normal. I've been doing this for almost 15 years and I still get nervous. I feel like the second you stop getting anxious about it, you've lost your connection to your audience and you're not worried about performing anymore. Um, not to say that you don't have a process and a thing you go through and you're totally confident doing it. But there's still gonna be some butterflies. They're still gonna be some hesitations. But it's a matter of shifting our perspective and saying less of How are they going to receive me? What if I don't do a good job, but thinking, what is the impact that I'm gonna make for the audience? What do I know? It's gonna happen for them. And if I don't show up and do that, then what? When we could start to shift our focus on the difference we're making and less on how we're being received, it becomes so much easier. I am not somebody full transparency. I'm not someone who helps people, um, come up, get over crippling stage fright. I don't do that. I'm not somebody who is going to convince you to speak. If you don't think you should be speaking, I am. The person is gonna help you take it to the next level if you're feeling that spark inside of you. So things you want to pay attention to our argue somebody who when you learn something new, you love breaking that down into easier concepts for somebody else that is gonna make you an incredible speaker. If you used to play teacher growing up or you have a teaching background, you're gonna be an amazing educator if you, um if you're a lifelong learner, if you're somebody who's always picking up a new book, buying a new program, wanting to learn something new, you're gonna be an amazing educator. And I have found not that extroverts aren't amazing. And don't do a great job. We have tons of extroverts on our speaker lineups. But I do find that the introverts spend so much time. Okay, I'll just tell you what I do. It's really weird. I find myself in the weeks leading up to a talk. I'm like in the shower internally processing the talk were never like I'm working out like that Internal dialogue that's happening really helps you prepare well, and I know for me I get a little awkward when I'm in a setting. That's like me plus four people or me, plus five people. I don't know howto like navigate energies. Well, I feel like I talked to one person too much to leave people out. It stresses me out, but on the stage, all I have to think about is talking to one person. Yeah, just one person. And that helps me serve them so much better. It's it's Ah, you feel like you're talking to everybody. But when you can focus on your one client, the one person you're meant to impact, it's so much more impactful. Yeah, and introverts are such great listeners, so if you can listen to the way other people are talking, you can repeat that kind of language and speak other people's language really easy way. So all then traverse out there. Start thinking about speaking Yes. I mean, I'm willing to bet if you've ever sat in the audience at an event and been like, I should be up there. Oh, yeah, I could do that. So much better, huh? That I'm meant to be up there. You probably should, uh, so good. So for all those of us and I include myself, this who are like, Ah, yes. Okay. I'm going to give in that nagging feeling. I've been putting it off, but we're expanding our own roles and where scaling our businesses. So for those of us who are deciding, okay, it's time for me to take this ability more seriously. I want to step in to speaking. What are some of the very first things that we need to start doing? Oh, my goodness. I love this so much because I'm a firm believer that you really shouldn't be speaking in your business until you have support who you shouldn't really be speaking in your business until you are expanding and growing a team because it's so quick were so quick to say yes to opportunities. And forget that. How many days out of office are we going to be? I mean, how many days they're gonna be away from our office. How much stuff is gonna be put on? Pause. Do we have to turn away client work? What? All is going to pile up if we step away for a few days and speak. And if we don't have those systems in place or we don't have support? If we haven't skilled our business to a point that it can sustain us being away speaking could do more harm than good. So it's important to understand. Where are you at in your business? And is this something you can take on now? That doesn't mean you can't say yes to going to speaking a networking event and evening in your hometown this week. You could totally do that no matter what. But I just don't want you to fall into the trap that a lot of people d'oh where they start stretching themselves too thin. So if you are in this season where you're starting to build your team and you're looking to scale your business, this is the perfect time to start laying the foundation for your speaking. And we have been told we've had basically been sold a lie when it comes to speaking that we're told to, like, find all the events, pitch all the places, figure it out afterwards, and I want you to flip that around. The first thing that we should be doing is figuring out what part of our business are we looking to scale? Are we looking to scale service? Are we looking to scale product? Are we looking to scale impact, willing to raise funds for not profit, like there are so many things that you can scale. What is that going to be first? And based on that, what do we need to be talking about? Because I don't want you talking about something that is pushing to a service that's not scalable. We're gonna go out and speak on this one on one service that you can only take on one person a month. That doesn't seem feasible. What happens when you're booked out in your audience is like, ready to hire you. You don't want to hope their transformation after the talk. You wanna have something ready for them so that they can take action. So we need to figure out what do we want to scale then? What do we talk about in order to scale that? And from there you can start to figure out what events to be at, Um, how to reach out to those people. But it all needs to start with your business and then the talk itself. Probably the exact opposite of what everybody has told you. Promise it works better. And the thing that's gonna save you a whole lot of time and money. Um, but I'm a firm believer. Your business needs to be the center of this, not duplicating somebody else's success. I know there are some people out there who might be thinking the same way. I'm very much a perfectionist, So I hit. I can fall in the trap of working and tweaking on something forever and never being ready to actually doing the thing. So what are some indicators that we're ready? We're ready to start pitching. We've laid the foundations and we're ready to start doing the thing. How do we know when that time has come? Oh, man, like it's never gonna be perfect. You can't perfect it until you do it, OK? You can not perfect it until you do it. So I for the first few years of speaking, I brought I'm not gonna date myself. But things were different. Technology was not his fun. There was my space guys, um, pay print out paper. And I had a bunch of questions on and I would survey every single student the audience when I was speaking to 1000 or if I was speaking to five. I surveyed every single student to get feedback to see what was landing the most, because you could say the same thing to a room of people, and they all receive something different. So don't personalize that. But what were the common themes? What were the holes over the gaps that I was missing? And based on that feedback, I perfected that talk. I made it better and better and better, but I could have never done that if I didn't just rip off the Band Aid and give the first talk. So what you need to look for is if you're thinking about speaking and you're wondering if it's time if you're if you're successful enough, if you've reached a season that you're ready for this, if all the things that we get in our own way about. Do you know who your audience is? And do you know how to help your audience do something? That's it. That's it. If you haven't worked with anybody yet, you can't. You don't know you're gonna make assumptions, and that's not a good spot to speak from. You don't wanna get up on the stage and guess what could work for somebody. But if you have had clients, if you're able to get them a result that is an incredible time to share that with even more people. So a great example of this is have you been a done for you service provider? If you've been a copywriter and you do a great job at getting people results of writing the copy for them. But you want to teach people how to write their own copy? Not yet. I need you to work with a few people in helping them get the result for themselves, because not that you won't do a great job. I know you will, but there's going to be gaps. There's gonna be pieces that you are just way too close to t even see that. So you need to sit down with a few people and you could even write the talk and send it to somebody else. But where are you gonna be too close to your genius to be able to see what their questions would be? Um, and you'll notice that the more you perfect that you're talk, the less questions you get after your talk. Because you have you, you're able to project what they're gonna ask and you work it into your presentation. But if this is the first time you're sharing how to do something, you haven't actually taught somebody how to do something. You haven't gotten somebody else. The result that you got, you're gonna find some holes in the content because you're just too close to it. So if you have been a done for your service provider, I encourage you to take on a client, take on a student, take someone under your wing and teach them how to get the result you got. Was it something that was isolated to you? Are you just like a magical unicorn and you're getting amazing results and this process doesn't work for somebody else. It's probably not something you need to teach from the stage. But for me, speaking in the beginning, I think that was my hang up. I didn't want to speak about speaking. I didn't want to teach about speaking because I didn't. I hadn't taken the time to reverse engineer my process and help somebody else get the same result. But I invited 10 women into an intimate group coaching program, and I delivered my my process. I delivered what I had been doing for the last decade, and they got results better than I did. So it was at that point I realized, OK, this is not just about me. This is something that could help so many people. So if you're in a season where you're already getting other people results, you're already coaching them through something. You're already teaching them how to do it. You should have been up on that stage yesterday. So? So there you go. There's your kick in the pants. Go do it. Um, Jessica, thank you so much for sharing all of your wisdom. Where can people find you? And I also want you to walk us through what it looks like and feels like to work with you. Yes. So I am. Um, yeah, I am. I help people. Skill. Their business was speaking. If you're not already listening, I would say the first thing I want you to do is just go subscribe to the speak to scale podcast. I'm just going to anything you need to know. There. That is just where I will teach you everything you need to know that we like all the episodes. Is it all while you're in the gym? This is what I did so good. I I started podcasting when I was pregnant with my son. Um, like, as preparation for how could I stay connected to my audience while on maternity leave? And I I had this big block that podcasting was gonna be so hard and there was someone that it's the most fun thing I've ever done in my business. And I'm I do not plan to stop any time soon. It is amazing. So I'm so happy that you started a podcast because you just you're gonna love this so much and it gets easier. It gets easier. So if you're scared at first, if you're starting one right now listening to this, I promise it gets easier. I don't listen to the first episodes ever because I'm not going back. Kick it stuck there. Um, but I I teach a very specific method, like so I gave you a little taste of that today of like, I want to start with your business. I believe that everybody's path is going to be different. So we have what's called the Speaking Strategy Academy, and it's an online membership that has the my entire system, anything you could possibly want to know from how to figure out you're speaking topics. How to write talks that can convert up 200% of your audience, how to pitch places howto find places. Everything is in there. But it is more than that. We have live group coaching calls. There's a community of business owners who are from all different industries and walks of life, really just linking arms together and encouraging to put in the scary pitches to reach out to those places were scared of. And, um, it is my hub for everything. I'm obsessed with it. I love it so much. I love our people. Um, and I can't get enough, but I would say if you're considering speaking. If you're trying to figure out if it's right for you, I want you to go through. I have a workbook for you. I want you to figure out what your speak to scale plan looks like. So, based on your business, what's the thing you actually need to be scaling right now? Is that impact? Is it a service? Is it a product? Because if you're at a season, if you're in a season of life and business where you're starting to create more white space for yourself, you're starting to bring other people into your company, starting to outsource some things, grow some team members into bigger roles, and you're really becoming that visionary was guiding the ship. This is the perfect time for you to get out in front and really share what you're doing with more people and you can. It's totally free. You can get it at, but the public speaking strategist dot com forward slash scale, and I would encourage you to start there. When you get it, go ahead, hit. Reply to the email. Send it to me. I'll give you feedback. I love this stuff. I nerd out about speaking strategies all day. And guys, I will link that in the show notes to Ah, so you can be sure to go download that email, Jessica, and start speaking guys, I'm gonna be doing the same thing. I'm gonna go download that. It's so good. Well, I just I feel like we were fed so much stuff. We're told you no more visibility, more exposure. And before Yes, we do need that. But I don't want to make sure that you're doing this in a way that works for you. That you're that this is working holistically with what you already have going on in your business so that it can help you and not hinder you. A man. Thank you so much, Jessica. For being on the show today, it has been such a blessing. I am so thankful for you. Thank you for having me. Thanks for tuning into

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the joint lead podcast. Be sure to subscribe so you don't miss a single episode To access this episode, show notes. Head over to www dot joyfully dot com back slash podcasts to dive in If you love today's episode, I'd love it if you share it with a friend or, if you really loved it, gave the show a review. So things were tuning in. And remember, you already have everything you need to drive the courage and, most importantly, with joy toe lead.