The Joy to Lead Podcast

Clinging to Purpose & Communicating Your Message with Elise Hodge

April 14, 2020 Kaylan Thompson Episode 17
The Joy to Lead Podcast
Clinging to Purpose & Communicating Your Message with Elise Hodge
Chapters
The Joy to Lead Podcast
Clinging to Purpose & Communicating Your Message with Elise Hodge
Apr 14, 2020 Episode 17
Kaylan Thompson

Elise Hodge, copywriter + founder of She Is Light, shares how she stays true to her vision by clinging to purpose + building a community around her message!

Shownotes at www.joytolead.com/elise-hodge

Show Notes Transcript

Elise Hodge, copywriter + founder of She Is Light, shares how she stays true to her vision by clinging to purpose + building a community around her message!

Shownotes at www.joytolead.com/elise-hodge

speaker 0:   0:00
wait. I think we can all agree that growing our business alone is pretty dang hard. But here's the bright side way. Don't have to go. Welcome to the joy to lead podcast. Where were all about rising up the next generation of leaders and building teams of purpose in the world? Change. My name is Carolyn Thompson, leadership and team building coach for entrepreneurs like you. Each week we meet with business leaders to bring you life giving strategies and encouragement to help you grow your team, scale your business and step into the leadership role that you were created for. So warm up that cup of coffee for the second or third time and let's dive into today's episode. Today's episode is brought to you by one of my most favorite surfaces that they offer, and that is dream to team. This is my team building and hiring program for women who are ready for a promotion in their business is time to break the hustle cycle, hire your next strategic employees and give yourself a promotion so you conserve more clients if you feel like you just can't show up in any area of your life, full force anymore. It's time for your next or your first team member If you find that you're ready to get help, you're worried about trusting someone. Enter the fold if you're planning to make your next higher within the next year, but are worried about how you're going to financially bridge the cap. And if you want to do more than just get tasks off your plate but create real opportunity in life change for others, this program is for you. Imagine being able to rely on team members you trust so you can finally take those amazing vacations with the ones that you love the most. Imagine increasing your profitability because you no longer have to do busywork that drains you, but you can do what you do best. Imagine finding your tribe finally having someone you condone. Dream with bounce ideas off of. You're no longer in this alone and imagine living deeper in your purpose and actually doing the hard the beautiful work that you were meant to do and seeing your business grow because of it. If you are ready to experience my four part hiring framework, we have got to work together through this program I craft ah, hiring strategy and manual for you that encapsulate your company core values your promotion to C E O. In your business, we map out your roll first and encapsulate ce your upcoming higher, and it also encapsulate ce there on boarding plan their 90 day on boarding plan for success. On top of that, after our partnership working together after you receive your hiring manual, you get continued coaching from me one on one coaching as you go out and execute the hiring process. So if you are ready to give yourself a promotion in your business and make opportunity for others and rise up leaders in your wake, it's time for us to work together. Head to joy to lead dot com Backslash dream to team. Hey guys, thank you for tuning into the joint lead podcast Today I have a lease hod. She is a copywriter who helps female creative business owners stand out from the crowd with a really compelling copy that actually converts. She's also the founder of Shias. Light of Movement that provides women with the resource is to live everyday life with purpose. She's obsessed with her many dots in maple fabulous shoes, personality quizzes and anything, Pete, I think we would be best friends. I love this about you. I love what you're doing. Thank you. So so much for being on the show today. Thank you so much for having me. I'm super excited about this conversation. Same. I love what you're doing and what you stand for. So your mission is to help entrepreneurs identify and really project their message so they could make any eternal impact. I love that. So beautiful. Can you tell us about your entrepreneurial journey and how you got to where you are now? Okay, that is a big story, eh? So I'll try and get started on that bet, jumping anytime if, if I go off track. Because so long. So I started. Gosh, I started all of this back. I think she doesn't. 14. 15 when I started. She has light, as you just mentioned. So she is lives. That movement that provides chills and race Ellis is to help women growing in size and look, every day I was purpose. So I started that as an instagram account, um, four or five years ago, which was amazing. And then from there. I, uh, yet was priced ing every day. It was sort of like a bit of a hobby, a creative outlet. I guess I sort of created it because I have one. I had this vision of, you know, being able to reach women, whether at people were alone or what not. And you know, Instagram, especially at that time. And I think now it's really used for my businesses and amazing initiatives, but especially in the early years, was really, um, you know, a lot of the usual, like Instagram models of all that stuff, which is totally fine. But I think in my head of what, you know, it'd be amazing if young women had could come across something that spark life into them and encourage them. And that's exactly why I started. She has let so it started on its trip and then created a website. Slow Cars, tools, race. Willis is, um and from there I mean my background alongside creating that I was working. I was finishing my journalism and business degree. Um, I was working the media consultant and then after that, as a media adviser. So I guess my whole journey really started there and then over the last couple of years has been turned into made doing copy riding And initially it was Instagram because it would be like, Hey, I've seen that you've gone She has lied on instagram half when I go on my instagram So I really started helping other creative basis sign is in that way and women who wanted to stop blokes And then over the last couple of years I mean, writing is my sweet spot I don't a journalism degree I always been doing work for people you know, people would prefer you when you just I'll just do this on the side So in the last couple of years, I decided, OK, we're gonna take this serious and I have decided to tend to play help other creative business ideas. We'd copyrighting site for the website emails I want not So it's really been just a revolution of one thing after another thing and seeing a need and seeing how I could help of a crazy wow. So I think we have similar backgrounds. I have about a background in journalism. I have a creative writing degree, but I spent some time as a news reporter. So I love that. It definitely helps. Prepare me for interviewing, like I am now also creating content, too. Um, so one of the biggest pieces that you help entrepreneurs discover is their own purpose. And I think that that is the foundation of any good story of all content. Any message that you put out in the world has to stand on the foundation of your purpose. So what what part does purpose play in growing our businesses? I think it's everything. Absolutely everything for who may I mean? Even for May starting, she has, like it sort of came out of a trial of me realizing that God had something more for me. And I think that when everything we do, it's constantly going. You're asking God and I'm prying in spending time with God and go on, go on. What? What else do you have for me? What else is there? And I mean, there's so much to purpose. We can talk about all that we can talk about it specifically, but from a living, A life of purpose is living each day in relationship with God and trusting him and speaking to God and letting God guide my steps in business on and in a love life. Really? And honey so easily we can get so trapped up in this. I guess this thing off, I have to find my one big purpose. I have to do this one big thing. And I really don't think it's like that. Sure. I think that can be may be in order watching way that we can help people around our lives and gives the talents that we have. But I think how purpose can really be going. How can I live with purpose each day? What does that look like? What does it look like in my marriage? What does it look like with my kids? My family? What does it look like with my business? What is it? What? How does that look like? I guess Holy Stickley as a parties too. This one big thing that I have to do. And if I miss the mark? Oh, my gosh. Life is over, you know, um yeah, living life like purpose every single day. I I really want to encourage other women to have a hold of that. And, um, it's women who are Christians were listening to this to sit God to to understand that mole for themselves as well. Because I think that's when life can go from being, you know, just doing that every day, mobile things to going. Okay, There's actually purpose for my whole lives. But there is purpose in every single day on that really can change everything. I think I completely and wholeheartedly agree. One of the things that kept me held back for so long is because I was looking for that one thing and I expected it to come in this very clear. Like I would sit in like, a church sermon and just expect the pastor to get overwhelmed with the Holy Spirit and then look at me and say, Hey, Kaylin Jesus told me right now that this is your one purpose in life. Go do your thing. I waited for that for so long and it kept me held back. And then once, I like loose in my grasp a little bit. And I just said I'm open to anything. I felt this overwhelming peace say that is the point. And you've been standing at middle of this field when up ahead look at those mountains and look at the forest that is beside you. Look at the creek that's that runs trickling past. You're meant to explore all of this, but you're staying put waiting and you're just supposed to have fun and play and explore using the gifts that I gave you And I thought, Okay, let's go do this thing. And ever since then it just felt like life is just supposed to be an adventure. How do we start identifying and discovering purpose in the every day? I feel like our our ability to lead and to lead our community to let other people in our lives is contingent upon that that foundation of purpose. So how do we go about every day focusing on living with purpose for me? I always find that, like when I can live each day with purposes when I'm living that to intentionally on dhe. Also that late putting going fast for me, that looks like having some quiet time in the morning. And I know that from your listeners that may not always be easy. Might have. You know you want babies, kids, that sort of thing. But findings time in the day to have even just a few minutes to spend time with God With that string of I will study whether that is reflecting on things you're thankful for and asking, um, asking, going to lead you and to guide you each day. That is a huge part of it. But I recognize that, you know, no, always, ever. You know, you might have crazy days where it's not so simple to do that. So for me, um, it's a lot different now that I have a baby and I envy the people who are like, I love my morning routine. I used to love my morning routine. I really miss it. But now I'm realizing, if this is important to me, I have to be intentional. And you mentioned that to living intentionally and and making space for it. And it it also involves, like, discipline to which is something that I've never had to tap into before. Yeah, absolutely. I think I think that it's it's not always as it's always a simple is going on. It's this one time in the morning or this. It's making space and whatever that looks like for you because I recognize? Like Like you said, having a newborn baby. We're having kids. It may not be that. Yeah. Okay, you could do this as soon as you wake up because you want May not. You might wake up to the baby crying with things like that, but it's going when in my day can I intentionally have this time? And also, in addition to that, I think it's a living she wouldn't intentionally. And a relationship with God is actually involving final of your life too. Not just inputting God in a box of going on this quiet time, which is which is important clients, you know, journaling all that. As we said, but going okay, um, when How am I involved in all of my day? And that's that's praying. That's, you know, you might have a business decision to make. I mean, I make this mistake all the time off, not involving God, I do. Just yesterday, I said to a friend to sit on trying to get this in client and I'm so stressed out and you know all the fear can set in. And I'm like, What if the next year, just a little doesn't work? you know, just crazy bullets. And I text my friend because she's very good calming you down. Advice, I said, just like, have you actually told to go on and have you ask God to help you with days and to bring the right clients to you and having that sort of attitude? And I'm like, No, but I talk a lot about doing that. So it was that reminder. Going accounts uninvolved. God, you know my dad. I'm feel like stress. We're gonna involve God. I'm feeling okay. I have lunch. I'm gonna evolve. One of my friends was recently that that person to me, I was in the same spot that you were, and we were talking on Boxer and and I was just like, you know, I feel I feel really far, and I far from the Lord, and I struggled to hear his voice, and I struggled to make decisions, and she was like, Well, how often do you talk to him? And I was like, um well, occasionally No, I pray in the mornings and she was like, I talked to him all day. Like whenever I have a thought like it doesn't, it could be a continual conversation. And once I started doing that, every time I think about it, I just whisper something or say something out loud and just actual talk by talking like he is there it continues the conversation, and it keeps me in that head space all day. And of course I struggle like I'm not an entirely peaceful person. Um, but it definitely gets me started on the right track. So one of the biggest struggles that I see when people are leading teams or they're leaving communities really movements, they're stepping up and serving as a leader is this lack of clarity around purpose, vision, intentionality and that translate to leading a team has really unfulfilled may show up every day without clarity or like why their work matters, and it leads to a lack of enthusiasm and responsibility. So your strength and the way that you serve your clients, is to help them craft and communicate their own vision with their audience. And I'm curious. Do you see the same principles applying to leading a team? Yeah, absolutely. You need to know why you're doing what you're doing. Ultimately festival nicely. You need to know what why you're doing what you're doing. You need to know where you're going. And I think with the team, um, you need to be able to all have that same understanding because otherwise you're going to be going in different directions. Um, you know it and you need to have understanding off your purpose a team. And I mean, I'm trying to think it was trying to think of an example here, but for May, for example, it's to help I I am wanting to help created business owners, right? Copy that. Converts and anyone who works with me needs to understand that that's what we're trying to do, Andi Also more than that, I think it's also important to have people around you, whether you are what choosing to work with other provide is or you have your own team but have people around you. You don't only get the practical Okay, this is what we're practically doing, but also get the hot behind what you're doing so familiar. Like the practicality it's helping credit business aren't helping the converts, but then it's like I can't. This is whole other dimension off living life with purpose, and this whole involving guard in our lives. And if other people don't get that, were also serving women on a deeper level on helping them live with purpose and intention and their businesses, then it's gonna be difficult to work together as a team, whether that's you're practically with members of a team, all with other oh, so has provided us who helped out with your business. So you've built this massive community, and it's a beautiful, very connected and engaged community. I'm curious if you've had to pull in support and how you've pulled in support of other people to help build it, because I'm sure you didn't do it all by yourself. You may have made some hires. You may have had a coach. You may have just had friends and loved ones that you leaned on. Can you walk me through how you've leaned on the support of other people, whether you've hired or not hired, how you've brought people into the fold and leaned on them to help build your community? Absolutely. A couple of things. One is courses, and this has been huge to me on That's the education aspect of it'll, but constantly up. Skilling learning and growing in that aspect, and I have invested thousands of thousands of dollars of last five years in different forces to teach me things from marketing for two e mails to riding all of the things. But the other aspects for me has been getting around women who are going in the same direction. Why have calls with regularly if we give each other advice your problem solved with. So if you don't have either the budget or you don't have to guess the ability to have a team, you can create that for yourself by connecting with other people who also doing there in things and helping each other way. You each have strength. So, for example, one of my good friends she is an amazing, constant strategist, and I obviously Jacoby running, and we always practically hope each other. We told at least once a week or twice, twice a month and scheduling a mosque to mine coal. True, not at the problems that we have in our business, it's yes. So I was just listening to a podcast this morning and they were talking about masterminds and masterminds, a really big thing popping up all over the place right now, and I've always felt like that's a goal of mine to get it one. Like I feel like that. That's where once I'm in one, I'll really take off. But then I realized What is a mastermind? A mastermind is just people who are in the same space with different strengths, willing to give up their strengths to each other in support of a rising tide. Lifts all boats and you're contributing to that rising tide. And so I actually have a few very close friends, and we're always chatting on Boxer. And I was just like, Hey, let's start a Facebook group where we can make this more official And we decided to get together in January and have a vision casting night and really start formulating this very official mastermind. And so I won't encourage people that you can have a mastermind. Just look at the people around you who you 11 trust and formulate a very small band of people who you can go to for anything. Get on, boxer, get on slack, create a Facebook group, whatever that may be. But find people that you love and trust and lean on them But at the same time, you have to be willing to give up yourself to create a true mastermind experience. And it's possible for free right here, right now, using the people that are already in your network. So So what are the steps that some business owners can take to start crafting their message, their message of purpose? Envision whether they're communicating that to their community and leading a movement or communicating that to their team? I'm sure it's one and the same. Really? It's okay. Absolutely So Okay, the number one thing that all business owners need to do when craft your message is to actually well, first of all, there you're speaking to That's a huge thing and not just know who you're talking. Tree sonar regaled audiences, but know what their struggles, what their desires. Ah, because your message needs to actually speak to your ideal client customer audience, and it needs to speak to the struggles, their desires. But a little of that sort of thing and a really simple thing that you can actually do to find Zach is to ask them. I think so often when we're crafting out message, we're just trying to it all on our own. Now you might have a crystal clear idea of exactly what you want. But if you joined, and even if you do, it is really worth asking your audience. If you have an already established audience, I mean, you can send up include this in your next email newsletter. Ask them a question. What are you struggling with the morning? How even questions like How do you see me? So if you were a service providing, you might say, What do you think? When you think of me as I might, I I think, Oh, it's too cramped tips. I think of business coaching. I think you're you're the person who helps me solve, you know, x problem. Or it could be asking them on Instagram instagram stories start actually, Austin Brilliance Finding out what I struggle with and then using that as a base to Croft. Your message because it needs to speak through them and also in in another sense, you need to know what your story is. I think that as business owners, we can easily get so caught up in what we're doing today and telling people about what we're doing now? You know, I've got this service about this product about this course, right? But you need to leave your story in, and that will help you tell your message. It could be the story of how you got started. So the beating of this interview, my shadow, but how I got started my entrepreneurial journey, which has been a crazy twist of events. But that's actually what makes you relatable to your art supply in your audience, the movement, whatever. It's so sharing stories in actually crafting your message just really, really important. Yes. And the whole time you're talking, I'm thinking that translates perfectly to a team environment, too, you know, just like we asked her communities for feedback. We also have to continually ask our hires for feedback to, you know, asking How am I doing? What do you need from me? What resource is do you need to see from me to thrive and succeed? Yeah. And I and I think also just on what you're saying with the whole team thing. I heard an amazing podcast episode. The adolescent plastic. It was from Jenna, culture and common, with which want one of us that she was talking about her team. Maybe. I think she was talking about teen retreat they had, and one of the things that she kind to them and said was, You know, she asked her teen questions and said, How do you see yourself fitting in? What dreams do you have for our team? What problems do you see that we can solve? What ideas would you want to implement in our business? And I think it's making that this is us. It's not just me as the leader, but involving everyone who's a part of your team and their stories and their dreams and their vision. A swell hearing. You talk about that. It made me realize that it's not just about us. People aren't here to just follow us. They're here to take ownership of this community, to co own and to step up and to build something together. What advice would you give to anyone listening today? Who is struggling toe, identify their purpose and communicated clearly? Okay, it's such a big question. It is that I love that I love it. Number one thing. As I've said before, I'll say it again, is to spend time with God. I think that is most important thing to Ascot. Tol Sorry, Um sort of let go in a way and give things over to God. That's number one and then really practically for yourself. I think if you're struggling towards into bio purpose or where you can, I guess make a difference each day Like we can put it into some simple terms. All this, like you can live with attention and post or die. But how can I be making a difference in the world? I think there are a few things you can do. We'll get out of big piece of paper and scribble a lifer. Write down the things that you loved. Anything. I could be your love singing. I love helping people off right on the things that make you feel most alive right down your skills. So what were your skills? It could be that you're great at writing. Could be that you are amazing at public speaking. It could be that you're a good inch of you could be that you're really good with Dada. And also not only ask these questions off yourself in and you're in time, but if you send out for a quick text to your friends. If you have your untamed look out a text, your team, what do you see? My strength. So what do you see? Um, you know what lights my heart on fire and actually ask other people, because I bet that there are things that outside. You think? Oh, I've never thought of that before, But that makes so much sense. So I think that that is a really practical way to figure out. I guess in a pretty that in any foundational steps in figuring out how you can serve the world intentionally and with purpose, and then you can look at those things and you can go. Okay, So these are a few key things that are older people assigning that I that that lightning outfit your help make me so excited to get up in the morning. And then these are some things that things that some areas that are really stuff the world Well, it could be that some of your amazing at listening you're really good at asking good questions. It doesn't even have to be business things because he's all help with business or we crammed in your community or a team. And then it could be that you're you're really good. You're good at listening and then you're also good at asking people questions. Or it could be that you a great at social media, right? Whether you've created your own movements like idea. Using that as an example, people when actually asking me Hey, let's get you out of Instagram. Hey, you know, probably help me with this room and then I'm also by good at teaching people on people and I would show that and teach them so a natural intersection could be creating Rey SOLs essentials with social media. It's finding that intersection, I think, between what you really love, what you're really good at, what other people think you are with that true and then taking one step in that direction to some of the world's intentionally and always as we've said. And as you said, being open and going this can change because for me it has changed so many times. It's no looks like one thing on one street part. It's look like so many things on a very squiggly path that's going, you know, in many directions. I I love ending the show with, um, questions about you in the heart of your business and your heart and love to know what are your core values? What drives you Well, number one hard work that simply will my detriment but, um, working hot. Um, being being disciplined in that hard work and showing up so hard work. But I guess more the sense of being consistent, just consistency, showing up and being consistent. And also, I would have to say, being real and vulnerable. And I know that sounds cliche and whatever, but I have found that in anything, whether that's for marriage, whether it's business, whether it's when I'm working with other people like you've got to be honest and you have you have to be vulnerable. And sometimes that's uncomfortable. But yet showing up, being vulnerable, speaking the truth gently, sometimes. But otherwise, you know, I think with projects to you're working with other people. Sometimes you can start and you you say something, and then the other crosses. That's maybe like, uh, just I'm just going to ignore that instead of actually clarifying what I mean or being vulnerable is sharing the truth, and I think we can prevent a lot of problems and make sure we're going in the right direction. What we all be. It also connects with people just so awesome. Thank you so much for bringing your insight and advice today. So can you tell us where we can find you on social media and online? Absolutely. My favorite place talking out his instagram. I think that's no surprise. And you can find me at least under school Hutch, on Instagram and at my Web site at least hodge dot com. Jenna you and also with my community. She is like That's just that she is like It's true awesome. Thank you so so much for gifting your time to us today. Thanks for having me. Thanks for tuning into the joint lead podcast. Be sure to subscribe so you don't miss a single episode. To access this episode, show notes. Head over to www dot joyfully dot com. Back slash podcasts to dive in If you love today's episode, I'd love it if you share it with a friend or, if you really loved it, gave the show a review. So things were tuning in. And remember, you already have everything you need to drive the courage and, most importantly, with joy, toe lead