The Joy to Lead Podcast

Productizing & Hiring to Scale a Service Based Business with Elizabeth McCravy

August 18, 2020 Kaylan Thompson
The Joy to Lead Podcast
Productizing & Hiring to Scale a Service Based Business with Elizabeth McCravy
Chapters
The Joy to Lead Podcast
Productizing & Hiring to Scale a Service Based Business with Elizabeth McCravy
Aug 18, 2020
Kaylan Thompson

Through this conversation, Elizabeth shares how she made the shift from a service-based business model to a product-based business.

  • How she niched down over time
  • How she weighed her options between productizing or going the agency model route
  • How she evaluated her market's needs to shift her business model
  • How she utilized her team to help her make the shift

Full shownotes >> www.joytolead.com/elizabeth-mccravy 

What else do we talk about on the show?

  • Balancing being an intuitive creative business owner while leaning on strategy
  • The largest steps she's taken to scale in her business so far. The most profitable decisions and shifts she's made
  • How she's overcome self-doubt and impostor syndrome as a young entrepreneur
  • What kind of mindset she had heading into entrepreneurship versus the mindset she's had to curate to scale her business as the CEO of her company
  • Hiring mistakes she made in building her team

Resources mentioned in this episode

Launching Your Website In 5 Days, A Sales Page That Converts, And Website Confidence

Your Guide to Hiring Your First Team Member with Kaylan Thompson

Traction

Built to Sell

Traffic Secrets

Connect with Elizabeth McCravy

Listen to the Breakthrough Brand Podcast

Connect with Elizabeth McCravy on Instagram

Helpful Resources

For more information on the Leadership Academy, visit www.joytolead.com/academy!

To learn more about the Dream to Team Hiring Course & Template Bundle, click here!

Need 1:1 Hiring Support and Strategy? Click Here!

Download the first chapter of my upcoming book, Your Leadership Story

Show Notes

Through this conversation, Elizabeth shares how she made the shift from a service-based business model to a product-based business.

  • How she niched down over time
  • How she weighed her options between productizing or going the agency model route
  • How she evaluated her market's needs to shift her business model
  • How she utilized her team to help her make the shift

Full shownotes >> www.joytolead.com/elizabeth-mccravy 

What else do we talk about on the show?

  • Balancing being an intuitive creative business owner while leaning on strategy
  • The largest steps she's taken to scale in her business so far. The most profitable decisions and shifts she's made
  • How she's overcome self-doubt and impostor syndrome as a young entrepreneur
  • What kind of mindset she had heading into entrepreneurship versus the mindset she's had to curate to scale her business as the CEO of her company
  • Hiring mistakes she made in building her team

Resources mentioned in this episode

Launching Your Website In 5 Days, A Sales Page That Converts, And Website Confidence

Your Guide to Hiring Your First Team Member with Kaylan Thompson

Traction

Built to Sell

Traffic Secrets

Connect with Elizabeth McCravy

Listen to the Breakthrough Brand Podcast

Connect with Elizabeth McCravy on Instagram

Helpful Resources

For more information on the Leadership Academy, visit www.joytolead.com/academy!

To learn more about the Dream to Team Hiring Course & Template Bundle, click here!

Need 1:1 Hiring Support and Strategy? Click Here!

Download the first chapter of my upcoming book, Your Leadership Story